by Mike Montalto | Mar 14, 2019 | Data + Analytics, Marketing, Strategy
Nonprofits always have their eyes set on acquiring new donors, and with good reason. New contacts and leads can really drive your nonprofit’s fundraising! But if you want to acquire new donors, you need to get them excited about your organization and activities before...
by Mike Montalto | Feb 7, 2019 | Fundraising, Marketing, News
We recently sat down for a Q&A with our new Development Strategist, Amy Boroff. Amy shared a bit about her experience and what excites her about joining the Action team. She also offered some advice for nonprofits looking to advance their communications. During...
by Mike Montalto | Jun 21, 2018 | Data + Analytics, Integrated Marketing, Personalization
By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We’ve laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure....
by Mike Montalto | Apr 26, 2018 | Fundraising, Personalization
Let’s imagine two scenarios and apply them to nonprofit fundraising. You are walking down a busy city street, where a disheveled looking person stands against a building. He solicits donations through mass appeal, asking each passer by the same question, “got any...
