by Mike Montalto | Dec 12, 2019 | Integrated Marketing, Nonprofit Technology, Strategy
In 2019 nonprofits have been forced to get creative and re-evaluate their fundraising strategy. The fundraising landscape is changing at a shocking pace. Individual giving, donor retention, and donor acquisition rates continue to trend downwards. These developments...
by Mike Montalto | Sep 26, 2019 | Digital, Fundraising, Strategy
Providing a thorough, engaging, and user-friendly experience for online donors is a must for modern fundraisers. After all, your website is the online home for all your regular initiatives and a platform to broadcast why your work is so important. But a separate...
by Mike Montalto | May 2, 2019 | Appeals, Fundraising, Strategy
We’ve said it before, and we’ll say it again. The fundraising landscape is not the same as it was five years ago. Despite that, we still see many nonprofits using their same appeal strategy, hoping for different results. As part of our ongoing mission to help...
by Mike Montalto | Apr 25, 2019 | Data + Analytics, Strategy, Video
Acquiring new donors takes a lot of time, effort and money. But it is still one of the first strategies nonprofits turn to when looking to boost revenue. Why not make more of the donors you already have instead? According to Bloomerang, 12 percent of a...
by Mike Montalto | Mar 21, 2019 | Data + Analytics, E-mail, Fundraising
Data-driven emails are crucial for nonprofits that want to better connect with their donor base and raise more money. In fact, 65 percent of donors would give more if they felt that nonprofits better understood their preferences, according to Salesforce.But...
