by Mike Montalto | Mar 7, 2019 | Data + Analytics, Fundraising, Strategy
If donations are the fuel that gets your nonprofit’s engine going, think of donor data as the oil that keeps it running smoothly. If you’ve ever pushed off getting a much-needed oil change in your car, you probably noticed that it wasn’t running so smoothly. Your...
by Mike Montalto | Oct 4, 2018 | Integrated Marketing, Personalization, Strategy
We’ve talked a lot about tailoring your message to fit specific audiences in our past blog posts. By now, you’re probably a pro at creating personalized communications for different segments of your donor base. While your donors may have several unique traits, the...