by Mike Montalto | Jan 11, 2024 | Nonprofit Marketing, Nonprofit Technology, Online Donations
Congratulations, you’ve made it to January! Now you can finally put all that year-end fundraising insanity behind you! But first, do you feel like you could have raised more in December? Of course, we hope that you all reached your fundraising goals in 2023. But we...
by Mike Montalto | Jan 4, 2024 | Donor Acquisition, Donor Retention, Donor Stewardship
We hope you met all your goals and raised a lot of money this appeal season that will help make the world a better place. You’re probably tired, but your work isn’t done! And you can do even more if you make it a priority to retain year-end donors! You already know...
by Mike Montalto | Dec 28, 2023 | Data + Analytics, Donor Retention, Nonprofit Marketing
Your nonprofit is probably starting to think about how to get a strong start to the new year. We’re almost through the year-end fundraising craziness. And January and February are the perfect months to run a lapsed donor campaign to recapture your LYBUNTs. LYBUNTs, or...
by Mike Montalto | Dec 21, 2023 | Appeals, Data + Analytics, Strategy
You worked hard this year-end appeal season. Hopefully, it paid off, and you raised a lot of money! But do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is significant....
by Mike Montalto | Dec 14, 2023 | Donor Retention, Donor Stewardship, Personalization
In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have than it is to acquire new ones. But the reality is, with so much on a fundraiser’s...
