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The four principles of visual storytelling.

The four principles of visual storytelling.

by Mike Montalto | May 12, 2022 | Design, Fundraising, Marketing

There’s a lot to be said about first impressions. We start comprehending messages before words are read or spoken based on what we see. So, in the age of highly visual storytelling and digital communications, the adage a picture is worth a thousand words has never...
The right way to compare dollars to impact.

The right way to compare dollars to impact.

by Mike Montalto | Feb 24, 2022 | Fundraising, Marketing, Personalization

One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor their gift of...
More Than an Ask: Telling Your Nonprofit’s Story in Appeals

More Than an Ask: Telling Your Nonprofit’s Story in Appeals

by Mike Montalto | Aug 2, 2018 | Fundraising, Integrated Marketing, Strategy

Have you ever sat down to write a fundraising appeal and immediately became overwhelmed by the amount of information that you wanted to tell your audience? Don’t fall into the trap! As fundraisers, our instincts will tell us to share the pressing need for...
Don’t Neglect Your Story’s Hero: Stewardship Storytelling for Nonprofits

Don’t Neglect Your Story’s Hero: Stewardship Storytelling for Nonprofits

by Mike Montalto | Jul 26, 2018 | Donor Stewardship, Fundraising, Strategy

Every story needs a hero. Without a strong protagonist, we would have no one to root for in our favorite movies, books, or in life. Everyone looks up to the hero; the model of selflessness, strength, and justice. In your organization’s storytelling efforts, you need...
Storytelling Tactics: Using Testimonials and Anecdotes to Drive Engagement

Storytelling Tactics: Using Testimonials and Anecdotes to Drive Engagement

by Mike Montalto | Jul 19, 2018 | Fundraising, Marketing, Strategy

In our last post, we introduced the concept of starting with why in your storytelling efforts. If you did not read it, we highly recommend doing so before continuing. In short, starting with your why will allow you to create clear, consistent, mission-centric...
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