by Mike Montalto | May 12, 2022 | Design, Fundraising, Marketing
There’s a lot to be said about first impressions. We start comprehending messages before words are read or spoken based on what we see. So, in the age of highly visual storytelling and digital communications, the adage a picture is worth a thousand words has never...
by Mike Montalto | Feb 24, 2022 | Fundraising, Marketing, Personalization
One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor their gift of...
by Mike Montalto | Aug 2, 2018 | Fundraising, Integrated Marketing, Strategy
Have you ever sat down to write a fundraising appeal and immediately became overwhelmed by the amount of information that you wanted to tell your audience? Don’t fall into the trap! As fundraisers, our instincts will tell us to share the pressing need for...
by Mike Montalto | Jul 26, 2018 | Donor Stewardship, Fundraising, Strategy
Every story needs a hero. Without a strong protagonist, we would have no one to root for in our favorite movies, books, or in life. Everyone looks up to the hero; the model of selflessness, strength, and justice. In your organization’s storytelling efforts, you need...
by Mike Montalto | Jul 19, 2018 | Fundraising, Marketing, Strategy
In our last post, we introduced the concept of starting with why in your storytelling efforts. If you did not read it, we highly recommend doing so before continuing. In short, starting with your why will allow you to create clear, consistent, mission-centric...
