by Jade Lien | Nov 15, 2018 | Data + Analytics, Fundraising, Strategy
The lead up to the new year is a crazy time for nonprofits. Fundraising organizations spend a lot of time thinking about, stressing over, and executing their end-of-year appeal. So much time and effort goes into developing these appeals that fundraisers sometimes...
by Mike Montalto | Oct 25, 2018 | Giving Tuesday, Integrated Marketing, Social Media
Halloween has come and gone and holiday decorations line the shelves at most retail outlets. Black Friday shopping bleeds over and starts on Thanksgiving Day. Those who want to avoid the crowds spend hours browsing Amazon on Cyber Monday. But as fundraisers, we have a...
by Mike Montalto | Oct 11, 2018 | Fundraising, Social Media, Strategy
So, you’ve built an integrated strategy to promote your nonprofit’s upcoming fundraising event. You planned months ahead, so you could reach attendees and sponsors with multiple targeted messages. Don’t throw that work away by not having a plan to captivate your...
by Mike Montalto | Oct 4, 2018 | Integrated Marketing, Personalization, Strategy
We’ve talked a lot about tailoring your message to fit specific audiences in our past blog posts. By now, you’re probably a pro at creating personalized communications for different segments of your donor base. While your donors may have several unique traits, the...
by Mike Montalto | Jun 21, 2018 | Data + Analytics, Integrated Marketing, Personalization
By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We’ve laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure....
