by Jade Lien | Dec 2, 2015 | E-mail, Fundraising
With Thanksgiving and #GivingTuesday behind us, the end of the calendar year feels closer than ever. Though most end of year giving campaigns are underway (and have been for some time), there will always be a few stragglers that haven’t donated just...
by Jade Lien | Nov 18, 2015 | Social Media
Let this sink in: Thanksgiving is next week. And after a deliciously long weekend #GivingTuesday will finally arrive. If you haven’t started planning for the world’s only official day of giving, don’t throw in the towel just yet. In the spirit of...
by Jade Lien | Nov 11, 2015 | Fundraising, Personalization
November is the start of the Holiday season and often the beginning (or near beginning) of many fundraising initiatives. Many organizations use this time to implement donor acquisition campaigns, introducing themselves to new prospects and building upon their existing...
by Jade Lien | Oct 28, 2015 | Digital Publishing, Integrated Marketing, Marketing, Print
For years there has been a raging debate between staying with print or opting for more of a digital-only publishing platform. Digital does have staying power, but while we’ve seen e-readers, apps, and other devices come and go, print still stands the test of time. In...
by Jade Lien | Oct 21, 2015 | E-mail, Fundraising, Marketing, Personalization, Social Media
This month we’ve been talking all about digital strategies to help draw attention to fundraising appeals and generate online engagement in the form of donations. This week we pulled a post from the vault that focuses on ways to inject stories into post-donation...
