by Jade Lien | Jul 6, 2016 | Donor Stewardship, Fundraising, Integrated Marketing
Summer often marks the beginning of the fiscal year for many nonprofits and fundraising organizations; and while it’s a great time to break creative boundaries and reflect, some organizations are facing more serious challenges. The not-so-bright side of entering...
by Jade Lien | Jun 29, 2016 | Fundraising, Marketing, Social Media
Communications for non-profits and similar organizations (like independent schools or higher ed, for example) typically fall into two baskets: fundraising appeals or event promotion. A huge amount of time is spent figuring out the best ways to ask for money in...
by Jade Lien | Jun 15, 2016 | Design, Print
When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But what about color in the messaging itself? Here are some highly effective and often overlooked ways that color can be used, not just in your...
by Jade Lien | Jun 8, 2016 | Donor Stewardship, Fundraising, Integrated Marketing, Marketing
Integrated marketing, while typically utilized in the for-profit world, isn’t relegated to that sector alone. Many nonprofits use integrated strategies to communicate with their constituency throughout the year for appeals, stewardship, and general awareness or...
by Jade Lien | Jun 1, 2016 | Donor Stewardship, Fundraising
Extending the donor communication life cycle is crucial if you want new (and new-ish) donors to continue giving to your organization. Before you get to the end of a campaign or campaign year, a plan for how all donors are going to be stewarded should be in place....
