by Jade Lien | May 25, 2016 | Data + Analytics, Fundraising
Summer is starting to feel closer than ever, which means you’re probably nearing the end of the fundraising road for this fiscal year. But before any runner crosses the finish line, they have a sense of how they’re placing in the race. Whether...
by Jade Lien | May 11, 2016 | Design, Print
Everyday our inboxes are bombarded with postcards, flyers, statements and magazines we can’t recall ever subscribing to. How can companies ensure that your meaningful mail actually stands out against the flurry of mostly irrelevant content and is taken...
by Jade Lien | May 4, 2016 | Mail/Postal, Print
It would be great to skip the preamble and just say “yes,” but this argument requires a slight explanation considering how many e-communication devotees are out there today. The funny thing about digital-only fanatics is that at one point, direct...
by Jade Lien | Apr 27, 2016 | Design, Fundraising, Marketing
Over the last year on our blog we’ve made the case for good stories, great visuals, and strong data. When these things come together, inspiration is born. Infographics represent a unique cross-section of these materials, which are essential to all nonprofit...
by Jade Lien | Apr 13, 2016 | Integrated Marketing, Marketing
These days, there’s no denying the power of video when it comes to marketing and communications. The lure of moving visual content is hard to ignore, probably because our brains process nonverbal messaging 60,000 times faster than text-based communications. If...
