AMP’D ARCHIVES
The summer is almost behind us, and fundraisers like yourself are spinning their wheels and starting to think ahead about the 2024 year-end campaign season. So don’t just burn rubber! It’s always great to be proactive. But you’ve got a lot on your mind, and it’s not...
You worked hard this year-end appeal season. Hopefully, it paid off, and you raised a lot of money! But do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is significant....
As you know, fundraising takes patience. It’s a lot of work to reach potential donors, engage them, and encourage them to support you long-term. But that doesn’t mean you can’t raise more money now by making sure it’s easy to give! We often don’t see the results of...
This isn’t your first rodeo. If you’ve worked in nonprofit development for any amount of time, you know we’re coming up on the busiest and most critical time of year. So, are you feeling prepared for the year-end fundraising season? We hope so! Because you’re almost...
Guest blog by Joanne Toller, The Cause Specialist.As the holiday season approaches, it is time to start thinking about our annual fundraising campaigns. The holidays are a time for giving, which includes giving to nonprofits. Many charities see the most significant...
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
It’s never been more important for nonprofit professionals to be flexible and willing to pivot on the fly. The challenges of the COVID-19 pandemic reminded fundraisers why a digital-first fundraising strategy is so important in uncertain times. Nonprofits are facing...
Did you miss our online chat with Amy Boroff and and Denise Barricklow, the Manager of Annual Giving at the Trenton Area Soup Kitchen on September 29? We all know last year was far from the norm. And we’re sure you have questions leading up to this year’s appeal. ...
The summer is almost behind us and fundraisers like yourself are spinning their wheels and starting to think ahead about the 2021 year-end appeal season. But don’t just burn rubber! It’s always great to be proactive. But you’ve got a lot on your mind. And it’s not...