AMP’D ARCHIVES
A donor’s inbox is a noisy place. And nonprofits raise an average of just $17 for every 1,000 fundraising emails they send, according to Nonprofits Source. We don’t think that’s good enough! Digital strategies are at the forefront of every modern fundraising plan. And...
There’s no doubt about it. We live in a digital world. The COVID-19 pandemic certainly accelerated the trend, but fundraisers have been emphasizing digital strategies for some time. And an optimized and effective online donation page is a key part of your fundraising...
Did you miss our online chat with Amy Boroff and Michele Saliola, the Director of Membership and Individual Giving at the Newark Museum of Art? Watch this recording of our latest webinar to learn how arts and cultural organizations are keeping their audiences engaged...
Did you miss our online chat with Amy Boroff and Jodi Grinwald, CEO of the Zzak G. Applaud Our Kids Foundation, on November 18? Or did you want to go back and listen again to pick up on something you might have missed? Watch this recording of our latest webinar to...
Providing a thorough, engaging, and user-friendly experience for online donors is a must for modern fundraisers. After all, your website is the online home for all your regular initiatives and a platform to broadcast why your work is so important. But a separate...
In our last post, we discussed how to apply personalization methods to print materials and direct mail through variable data printing. In that article, we hinted at how targeted direct mail can accompany digital strategies. This post will focus on applying...
You make a significant investment in pulling people into the sales funnel, so keep the conversation percolating until they are ready to buy. Retargeting makes the most of your investment in print marketing and is a key component of any lead nurturing strategy. Whether...