For many organizations, hosting a special event is a regular fundraising activity and like any fundraising initiative, it's important to have a plan before diving in and promoting the heck out of it. Would you do that for an end of year appeal campaign? Didn't...
AMP’D ARCHIVES
15 Nonprofit Lessons Learned in 2015
2015 was a great year. We launched a new website, re-launched our blog with a new focus, grew our team, and became better acquainted with social media. In doing so, we have grown our audiences and made new friends in the nonprofit sector along the way. Each year can...
Making Time: Proactive vs. Reactive Communications
Continuing on last week's theme of reflection, we're taking a look back at one of our favorite posts from this year. It's important to always be thinking about what's coming in the New Year, how we can improve our marketing and communications efforts as successful...
How to Make Your End of Year Emails Go the Extra Mile
With Thanksgiving and #GivingTuesday behind us, the end of the calendar year feels closer than ever. Though most end of year giving campaigns are underway (and have been for some time), there will always be a few stragglers that haven't donated just yet....
4 Keys to Meaningful Donor Stewardship
November is the start of the Holiday season and often the beginning (or near beginning) of many fundraising initiatives. Many organizations use this time to implement donor acquisition campaigns, introducing themselves to new prospects and building upon their existing...
From the Vault: There’s Always Room for a Story
This month we've been talking all about digital strategies to help draw attention to fundraising appeals and generate online engagement in the form of donations. This week we pulled a post from the vault that focuses on ways to inject stories into post-donation...
3 Things You Can Do Right Now for #GivingTuesday
It's nearing the end of the work day. The air outside is crisp and the sun has already begun tucking itself behind trees and buildings, hiding away until tomorrow. You set your auto-responder for the holiday, schedule your social media posts, pack up your things and...
Yes, It’s Already Time to Start Thinking About Fall Fundraising
We hate to be the ones to burst your bubble, but now is the perfect time to start thinking strategically about your Fall fundraising appeals—queue the eye rolls, we’ll wait ’til you’re ready. Okay, are you good? Let’s keep going. Once the...
Actionable Analytics: The Next Frontier
By now you are probably sold on the fact that relevant communications are better than generic ones. If you have no idea what we’re talking about, read up on our last 2 blog posts. With today's technology, providing a more personalized and targeted message is crucial...
When Talking to Donors, There’s Always Room for a Story
Donor supported organizations are always focused on solicitation, but stewardship is arguably the most integral element of their survival. Stewardship itself is so much more than making sure you thank your donors after they send a gift. It’s making sure you have a...