AMP’D ARCHIVES
We're in the midst of the end of year appeal season. If you're in fundraising, that means right now your organization is going big. Whether solicitation mailings are well planned and stick to a schedule or are in the fly-by-night category, it's what will happen after...
Giving Tuesday, the social media darling and only global day of philanthropy, is just six weeks away. The highly anticipated online event has finally gained the traction necessary to have itself marked on most nonprofit fundraising calendars, however, that doesn't...
Fundraising organizations tend to struggle with two things when it comes to their communications: over soliciting and over-sending. The result of sending out appeals and communicating too much is audience disenchantment. There are a lot of things that fundraisers and...
September marks the beginning of the school year, and educational institutions are swarmed with incoming students and a host of new challenges. Each new class brings new pupils as well as their parents and family members. Why is that significant? Because for...
When it comes to fundraising—particularly in the higher education space—it's hard to make a connection, let alone choose the right channel with which to make said connection. Colleges tend to opt for direct mail, which works for some, but for their alumni (especially...
With many fundraisers looking ahead toward fall and planning their strategies for raising serious end-of-year dollars, it's easy to let tangible goals slip away in an effort to capture as many gifts from as many places possible. Going into the busiest fundraising...
We hate to be the ones to burst your bubble, but now is the perfect time to start thinking strategically about your Fall fundraising appeals—queue the eye rolls, we’ll wait ’til you’re ready. Okay, are you good? Let’s keep going. Once the...
Summer often marks the beginning of the fiscal year for many nonprofits and fundraising organizations; and while it's a great time to break creative boundaries and reflect, some organizations are facing more serious challenges. The not-so-bright side of entering a new...
Communications for non-profits and similar organizations (like independent schools or higher ed, for example) typically fall into two baskets: fundraising appeals or event promotion. A huge amount of time is spent figuring out the best ways to ask for money in...
Integrated marketing, while typically utilized in the for-profit world, isn't relegated to that sector alone. Many nonprofits use integrated strategies to communicate with their constituency throughout the year for appeals, stewardship, and general awareness or...