Brand recognition is of paramount importance when building relationships with your clients. Repetitively viewing your company’s name will allow your company to subconsciously be included into your clients buying strategy. According to marketing consulting firm The...

The layout and design of your marketing piece must be aesthetically pleasing, but the information you deliver is far more important. Effective messaging “interrupts” and engages the prospect, educates and offers additional information to facilitate decision-making,...

If you think social media and print marketing are competitors, think again. While the two may compete for your dollars, in terms of accomplishing your marketing goals, social media and print marketing can be highly symbiotic. Let’s look at five ways print can help...

Each issue of Consumer Reports magazine includes a page called “Selling It: Goofs, Glitches and Gotchas,” a round–up of advertising, marketing and packaging “bloopers.” Occasionally, they show ads that feature the same models appearing in promotional materials for...

Everywhere you look 
these days, you’re bombarded with data about how much money marketers are putting into their Internet presences. E-mail marketing. Web site development. Search engine optimization. Banner ads. Social networking. This creates the impression that...

When you design a piece that will be printed in color, you have to make decisions on the colors to use. Rather than just selecting the first color swatch your mouse happens to click upon, it pays to think about the impact your color choices have on the end product....