AMP’D ARCHIVES
You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
The biggest day in fundraising can sneak up on you if you’re not thinking ahead. December 2 is going to come up fast. So, it’s time to prepare your GivingTuesday strategy before it’s too late. You know GivingTuesday is a major opportunity. After all, donors in the US...
We get it. GivingTuesday can feel overwhelming, especially when time and resources are already stretched thin. But the organizations that get the most out of it aren’t the ones with the flashiest campaigns. They’re the ones who help GivingTuesday donors make a...
Intentionally focusing on data-driven communications can seem scary to many nonprofits. We’ve become accustomed to standard metric reports in the performance dashboards built into our donor management systems. And we’re comfortable doing things the way we’ve always...
You know the year-end fundraising season is going to come up fast again. And you probably already have some pieces of your campaign in place from last year. Maybe you’re reusing last year’s GivingTuesday copy, because it worked just fine. Everything is moving along...
Don’t wait until the day before Thanksgiving to make sure you are squared away with your GivingTuesday campaign. Let’s be real. Your audience can tell the difference between a campaign thrown together at the last minute and one that was well thought out and...
There’s no shortage of challenges facing fundraisers today. Economic pressures, changing donor expectations, and shifting priorities are forcing nonprofits to rethink how they raise money and engage with donors. And many organizations are trying to navigate and limit...
Guest blog by Viken Mikaelian, PlannedGiving.comPlanned giving can get complicated, but promoting it shouldn’t be. Whether you’re trying to reach high-net-worth donors or just getting your nonprofit’s planned giving program off the ground, these ten strategies will...
A more efficient fundraising strategy means you will spend less, raise more, and direct more of those fundraising dollars toward your mission. There’s always more to do to support your cause. So don’t stop when you hit your goals and feel that sense of accomplishment....
Did you raise less than you expected this year-end giving season? Well, you probably want to find out what went wrong before your spring appeal. And your nonprofit’s ask string might be to blame! You should be rewarded for creating communications that feel...