AMP’D ARCHIVES
You’ve got a million things going on. You’re finalizing your year-end appeal, juggling internal deadlines, and maybe even preparing last-minute GivingTuesday emails. So, when you see a small dollar donation come in from a new donor, it’s understandable if it doesn’t...
As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any donor before you ask for support. After all, your at-risk donors will need to hear a very...
You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
The biggest day in fundraising can sneak up on you if you’re not thinking ahead. December 2 is going to come up fast. So, it’s time to prepare your GivingTuesday strategy before it’s too late. You know GivingTuesday is a major opportunity. After all, donors in the US...
We get it. GivingTuesday can feel overwhelming, especially when time and resources are already stretched thin. But the organizations that get the most out of it aren’t the ones with the flashiest campaigns. They’re the ones who help GivingTuesday donors make a...
Intentionally focusing on data-driven communications can seem scary to many nonprofits. We’ve become accustomed to standard metric reports in the performance dashboards built into our donor management systems. And we’re comfortable doing things the way we’ve always...
You know the year-end fundraising season is going to come up fast again. And you probably already have some pieces of your campaign in place from last year. Maybe you’re reusing last year’s GivingTuesday copy, because it worked just fine. Everything is moving along...
Don’t wait until the day before Thanksgiving to make sure you are squared away with your GivingTuesday campaign. Let’s be real. Your audience can tell the difference between a campaign thrown together at the last minute and one that was well thought out and...
There’s no shortage of challenges facing fundraisers today. Economic pressures, changing donor expectations, and shifting priorities are forcing nonprofits to rethink how they raise money and engage with donors. And many organizations are trying to navigate and limit...
Guest blog by Viken Mikaelian, PlannedGiving.comPlanned giving can get complicated, but promoting it shouldn’t be. Whether you’re trying to reach high-net-worth donors or just getting your nonprofit’s planned giving program off the ground, these ten strategies will...