AMP’D ARCHIVES
The average office worker in the United States receives around 120 emails per day. And almost half of those are considered spam. So, you’ll need an effective strategy to rise above the noise with your nonprofit’s next email campaign. But it’s not easy to stand out....
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
Let’s face the facts. You’re going to have a hard time raising money and achieving your goals if your nonprofit’s call-to-action leaves a lot to be desired. We know how much goes into building an effective communication strategy for your nonprofit. You tell a powerful...
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
As a fundraiser, you know it’s not always easy to rise above the noise. But being creative and finding a way comes with the territory when you work in nonprofit development. And an awareness campaign can be a great way to do it! But these strategies require a unique...
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
Let’s face the facts. It doesn’t matter if your emails are technically sound and your print pieces and website are well designed and engaging if your nonprofit’s message doesn’t resonate with donors. When’s the last time you sat down and thought about how your...
As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any given donor before you reach out and ask for support. After all, your at-risk donors will need...
You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
There’s probably a lot on your mind when it comes to fundraising events. After all, it takes a lot of planning and preparation to host a successful fundraiser. So, make sure you don’t skip the crucial first step of developing effective event branding! As you know,...