Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
AMP’D ARCHIVES
It’s time to rethink your nonprofit’s appeal letter.
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
Quick tips to improve your nonprofit’s message.
Let’s face the facts. It doesn’t matter if your emails are technically sound and your print pieces and website are well designed and engaging if your nonprofit’s message doesn’t resonate with donors. When’s the last time you sat down and thought about how your...
Enhancing the experience with effective event branding.
There’s probably a lot on your mind when it comes to fundraising events. After all, it takes a lot of planning and preparation to host a successful fundraiser. So, make sure you don’t skip the crucial first step of developing effective event branding! As you know,...
Hosting a successful fundraising event in 2022.
It’s been just over two years since the start of the COVID-19 pandemic and our world, including the nonprofit industry, is still adjusting to the new challenges we face. As fundraisers, many of us have questions about how to plan a successful fundraising event in 2022...