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Are you keeping good data hygiene?

Are you keeping good data hygiene?

Good hygiene is a must, wouldn’t you agree? No, we’re not talking about showering regularly and putting on deodorant. This is a fundraising blog! We’re talking about your nonprofit’s data hygiene. As a fundraiser, you know the importance of strong donor data....

Recent blogs.

Can you be more strategic with your mailing list?

Can you be more strategic with your mailing list?

As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your nonprofit’s mailing list is key to ensuring you’re engaging with donors effectively. Often, less is more. But many fundraisers hesitate to...

Can you improve your donor conversion rate?

Can you improve your donor conversion rate?

So, your fundraising emails are getting a ton of opens and clicks. But once potential donors arrive at your online giving page, they disappear! Few things are more frustrating for nonprofits than putting so much work into an appeal, only to see users stop short of...

Applying data-driven ask strings in your appeals.

Applying data-driven ask strings in your appeals.

If you've read our blog before, you know a lot of our advice relies on your nonprofit's ability to collect, store, and utilize strong data. It's true, whether you are building targeted audiences, creating more personal communications, or developing data-driven ask...

Get a jump on your #GivingTuesday plans.

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