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Re-thinking how you evaluate your year-end appeal.

Re-thinking how you evaluate your year-end appeal.

You worked hard this year-end appeal season. Hopefully, it paid off, and you raised a lot of money! But do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is significant....

Recent blogs.

What should at-risk donors hear before the new year?

What should at-risk donors hear before the new year?

As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any donor before you ask for support. After all, your at-risk donors will need to hear a very...

Telling a donor-centric story in your year-end appeal.

Telling a donor-centric story in your year-end appeal.

You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...

10 steps to prepare your GivingTuesday strategy.

10 steps to prepare your GivingTuesday strategy.

The biggest day in fundraising can sneak up on you if you’re not thinking ahead. December 2 is going to come up fast. So, it’s time to prepare your GivingTuesday strategy before it’s too late. You know GivingTuesday is a major opportunity. After all, donors in the US...

Get a jump on your #GivingTuesday plans.

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