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Prioritizing donors who are most likely to respond.

Prioritizing donors who are most likely to respond.

It’s no secret. Successful fundraising campaigns involve prioritizing donors to reach the right supporters with the right message that inspires someone to make a difference. But determining who those donors are isn’t always easy. Sending everything to everyone is not...

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4 ways nonprofits use data to optimize email outreach.

4 ways nonprofits use data to optimize email outreach.

You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to M+R...

How to promote monthly giving on GivingTuesday.

How to promote monthly giving on GivingTuesday.

We get it. If you’re like other fundraisers, GivingTuesday can be overwhelming! December 3 is coming up fast, and it won’t be easy to stand out. But promoting monthly giving options on GivingTuesday is a great way to do something different and secure additional...

Are you keeping good data hygiene?

Are you keeping good data hygiene?

Good hygiene is a must, wouldn’t you agree? No, we’re not talking about showering regularly and putting on deodorant. This is a fundraising blog! We’re talking about your nonprofit’s data hygiene. As a fundraiser, you know the importance of strong donor data....

Get a jump on your #GivingTuesday plans.

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