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The right way to compare dollars to impact.

The right way to compare dollars to impact.

One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor that their...

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Prioritizing donors who are most likely to respond.

Prioritizing donors who are most likely to respond.

It’s no secret. Successful fundraising campaigns involve prioritizing donors to reach the right supporters with the right message that inspires someone to make a difference. But determining who those donors are isn’t always easy. Sending everything to everyone is not...

Can you improve your fundraising efficacy?

Can you improve your fundraising efficacy?

Do you feel like your development team is being asked to do more with less? It’s always important to get the most out of your efforts. And improving your fundraising efficacy is critical when budgets are stretched thin! So, what are the key areas to look at when...

3 key fundraising lessons for the new year.

3 key fundraising lessons for the new year.

Time is flying by, and the new year is here! There’s never a dull moment when you work in fundraising. Every day presents new and unique challenges for nonprofit professionals. So, let’s look back at some of the fundraising lessons we learned in 2024. Knowing where...

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