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Telling a donor-centric story in your year-end appeal.

Telling a donor-centric story in your year-end appeal.

You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...

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M+R Benchmarks 2025: How does your nonprofit measure up?

M+R Benchmarks 2025: How does your nonprofit measure up?

Does it feel like you're being asked to raise more money with fewer resources? You're not alone. Fundraising teams are stretched thin, and development offices are challenged with shrinking budgets, leaner staff, and growing expectations. That’s why keeping an eye on...

Apple Mail Privacy Updates: What Nonprofits Need to Know in 2025

Apple Mail Privacy Updates: What Nonprofits Need to Know in 2025

Emails are still a critical piece of the fundraising puzzle. But how your messages reach donors is changing. Apple’s latest iOS updates are making inboxes smarter and more private. And that means fundraisers like you need to rethink how you measure success and connect...

The right way to compare dollars to impact.

The right way to compare dollars to impact.

One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor that their...

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