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When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
Does it feel like you're being asked to raise more money with fewer resources? You're not alone. Fundraising teams are stretched thin, and development offices are challenged with shrinking budgets, leaner staff, and growing expectations. That’s why keeping an eye on...
Emails are still a critical piece of the fundraising puzzle. But how your messages reach donors is changing. Apple’s latest iOS updates are making inboxes smarter and more private. And that means fundraisers like you need to rethink how you measure success and connect...
One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor that their...
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