by Mike Montalto | Jan 9, 2025 | News, Nonprofit Marketing, Nonprofit Technology
Time is flying by, and the new year is here! There’s never a dull moment when you work in fundraising. Every day presents new and unique challenges for nonprofit professionals. So, let’s look back at some of the fundraising lessons we learned in 2024. Knowing where...
by Mike Montalto | Dec 19, 2024 | Donor Retention, Integrated Marketing, Nonprofit Marketing
You know every nonprofit organization is unique. So, there is no magic bullet or formula for improving your results. But that doesn’t mean we shouldn’t keep up with the industry’s latest trends and best practices to keep donors engaged in 2025. After all, many of us...
by Mike Montalto | Sep 19, 2024 | Data + Analytics, E-mail, Personalization
You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to M+R...
by Mike Montalto | Aug 8, 2024 | Appeals, Nonprofit Marketing, Personalization
The summer is almost behind us, and fundraisers like yourself are spinning their wheels and starting to think ahead about the 2024 year-end campaign season. So don’t just burn rubber! It’s always great to be proactive. But you’ve got a lot on your mind, and it’s not...
by Mike Montalto | Jun 27, 2024 | Major Donors, Nonprofit Marketing, Nonprofit Technology
Let’s cut to the chase. Too many organizations don’t put enough thought into how they engage mid-level donors. If you’re like other fundraisers, most of your nonprofit’s strategy is probably focused on acquiring new donors and locking in high-level contributors for...
