by Mike Montalto | Dec 18, 2025 | Donor Acquisition, Nonprofit Marketing
When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
by Mike Montalto | Dec 4, 2025 | Giving Tuesday, Nonprofit Marketing
Buckle up because you’re about to read some important advice! In short, you need to resist the urge to take your foot off the gas when the dust settles after GivingTuesday. We know. The last few weeks have been a whirlwind. And we’re not out of the weeds yet. After...
by Mike Montalto | Nov 13, 2025 | Donor Retention, Nonprofit Marketing
As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any donor before you ask for support. After all, your at-risk donors will need to hear a very...
by Mike Montalto | Oct 16, 2025 | Giving Tuesday, Nonprofit Marketing
The biggest day in fundraising can sneak up on you if you’re not thinking ahead. December 2 is going to come up fast. So, it’s time to prepare your GivingTuesday strategy before it’s too late. You know GivingTuesday is a major opportunity. After all, donors in the US...
by Mike Montalto | Sep 25, 2025 | Data + Analytics, Nonprofit Marketing
Intentionally focusing on data-driven communications can seem scary to many nonprofits. We’ve become accustomed to standard metric reports in the performance dashboards built into our donor management systems. And we’re comfortable doing things the way we’ve always...
