by Mike Montalto | May 25, 2023 | Data + Analytics, E-mail, Nonprofit Marketing
You don’t need us to tell you it’s a good idea to A/B test your nonprofit’s communications. But when you’re hitting your fundraising goals, and things are good, it can become a little too tempting to maintain the status quo. But you should always be looking for ways...
by Mike Montalto | May 18, 2023 | Design, Fundraising, Marketing
Let’s face it. We all know there is no “magic bullet” to completely overhaul and improve your fundraising strategy. And of course, it’s important to think about your long-term approach. But as a development professional, you don’t always have the time or bandwidth to...
by Mike Montalto | May 4, 2023 | Data + Analytics, Nonprofit Marketing, Storytelling
As a fundraiser, you know the importance of strong donor data. But you need an organized database to get your data working for you. If you’re having trouble making sense of your data, it may be time for a data audit. Feeling limited is frustrating. Yet many...
by Mike Montalto | Apr 27, 2023 | Marketing, Personalization, Strategy
As you know, effective fundraising is about engaging your audience with a message that feels personal and relevant. And using your data to segment your nonprofit’s audience allows you to speak more intimately with your supporters. A message that resonated with...
by Mike Montalto | Apr 20, 2023 | Donor Retention, Marketing, Nonprofit Marketing
This isn’t one of those articles about the latest, greatest thing in fundraising. If you work at a nonprofit, you already know a donor survey is an important tool for gathering feedback on several aspects of your organization. Yet, only one in four organizations...
