by Mike Montalto | Jun 21, 2018 | Data + Analytics, Integrated Marketing, Personalization
By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We’ve laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure....
by Mike Montalto | May 24, 2018 | Digital, Fundraising, Personalization
In our last post, we discussed how to apply personalization methods to print materials and direct mail through variable data printing. In that article, we hinted at how targeted direct mail can accompany digital strategies. This post will focus on applying...
by Mike Montalto | May 17, 2018 | Fundraising, Mail/Postal, Personalization
We’ve talked a lot about how personalizing communication materials helps nonprofits build relationships with their donors. Now that we’ve touched on why your organization needs to personalize communications, general strategies for implementing versioned and variable...
by Mike Montalto | May 10, 2018 | Fundraising, Personalization, Variable Data
As a fundraiser, you probably already know why personalized content is much more effective for fundraising than a mass appeal strategy. And you also know that you will need a lot of information in an organized donor data base to make your content feel personal and...
by Mike Montalto | May 3, 2018 | Data + Analytics, Fundraising, Personalization
In order to communicate effectively with your donor base, you need to know at least a little bit about them. This means to create meaningful personalized materials, your organization will need to have at least some donor data on hand. The good news is that you only...
