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What do at-risk donors want to hear?

What do at-risk donors want to hear?

by Mike Montalto | Jul 28, 2022 | Donor Acquisition, Donor Retention, Nonprofit Marketing

As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any given donor before you reach out and ask for support. After all, your at-risk donors will need...
How you can start recovering lapsed donors.

How you can start recovering lapsed donors.

by Mike Montalto | Feb 17, 2022 | Donor Retention, Donor Stewardship, Personalization

In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have, than it is to acquire new ones. But the reality is, with so much on a...
LYBUNT Donors Can be a Hidden Gold Mine for Nonprofits

LYBUNT Donors Can be a Hidden Gold Mine for Nonprofits

by Mike Montalto | Jan 10, 2019 | Donor Retention, Donor Stewardship, Strategy

As the dust settles from all the year-end fundraising craziness, your nonprofit might be wondering how to get a strong start to the new year. This is the perfect time of year to run a lapsed donor campaign to recapture your LYBUNTs. LYBUNTs, or donors who gave “Last...

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