by Mike Montalto | Jul 28, 2022 | Donor Acquisition, Donor Retention, Nonprofit Marketing
As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any given donor before you reach out and ask for support. After all, your at-risk donors will need...
by Mike Montalto | Feb 17, 2022 | Donor Retention, Donor Stewardship, Personalization
In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have, than it is to acquire new ones. But the reality is, with so much on a...
by Mike Montalto | Jan 10, 2019 | Donor Retention, Donor Stewardship, Strategy
As the dust settles from all the year-end fundraising craziness, your nonprofit might be wondering how to get a strong start to the new year. This is the perfect time of year to run a lapsed donor campaign to recapture your LYBUNTs. LYBUNTs, or donors who gave “Last...
