by Mike Montalto | Jun 27, 2024 | Major Donors, Nonprofit Marketing, Nonprofit Technology
Let’s cut to the chase. Too many organizations don’t put enough thought into how they engage mid-level donors. If you’re like other fundraisers, most of your nonprofit’s strategy is probably focused on acquiring new donors and locking in high-level contributors for...
by Mike Montalto | Aug 8, 2019 | Donor Stewardship, Fundraising, Strategy
There are few worse feelings than being asked to give again and again without some fresh air. I think we’ve all suffered through one of those long “are we there yet, are we there yet?” road trips. Now, imagine that feeling, except you’re being asked to give your...
by Mike Montalto | Jul 25, 2019 | Events, Fundraising, Strategy
As fundraisers, there are always a few days we have circled on our calendar. We count down the days until Giving Tuesday and to the end of our fiscal/calendar year. But the most exciting day of the year is probably your big fundraising event. Everyone in your...
by Mike Montalto | Sep 27, 2018 | Fundraising, Integrated Marketing, Strategy
Imagine walking in the day of your fundraising event and knowing any revenue generated was icing on the cake. The idea is to pay for all of your upfront expenses, like hall rentals, food, and entertainment with contributions collected from your event sponsors well in...
by Mike Montalto | Jun 21, 2018 | Data + Analytics, Integrated Marketing, Personalization
By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We’ve laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure....
