by Mike Montalto | May 24, 2018 | Digital, Fundraising, Personalization
In our last post, we discussed how to apply personalization methods to print materials and direct mail through variable data printing. In that article, we hinted at how targeted direct mail can accompany digital strategies. This post will focus on applying...
by Mike Montalto | May 17, 2018 | Fundraising, Mail/Postal, Personalization
We’ve talked a lot about how personalizing communication materials helps nonprofits build relationships with their donors. Now that we’ve touched on why your organization needs to personalize communications, general strategies for implementing versioned and variable...
by Mike Montalto | May 3, 2018 | Data + Analytics, Fundraising, Personalization
In order to communicate effectively with your donor base, you need to know at least a little bit about them. This means to create meaningful personalized materials, your organization will need to have at least some donor data on hand. The good news is that you only...
by Jade Lien | Oct 26, 2016 | Digital, Marketing, Web Technology
You make a significant investment in pulling people into the sales funnel, so keep the conversation percolating until they are ready to buy. Retargeting makes the most of your investment in print marketing and is a key component of any lead nurturing strategy. Whether...
