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Building a strategy for spring appeal stewardship.

Building a strategy for spring appeal stewardship.

by Mike Montalto | Mar 5, 2026 | Donor Retention, Nonprofit Marketing

Think of your spring appeal stewardship strategy as an opportunity to press the reset button. By this time of year, your donors have moved past the intensity of the holidays and are settling back into their routines. This shift creates a natural moment of transition...
Why do donors disconnect from your mission?

Why do donors disconnect from your mission?

by Mike Montalto | Feb 19, 2026 | Donor Acquisition, Donor Retention, Nonprofit Marketing

Let’s face the facts. You can keep up with all the best practices and try every new trick in the book. But donors will still disconnect from your mission if you don’t have a strong foundation in place. Are you struggling to retain donors? Or do you find supporters...
Re-thinking how you evaluate your year-end appeal.

Re-thinking how you evaluate your year-end appeal.

by Mike Montalto | Feb 5, 2026 | Data + Analytics

You worked hard this year-end appeal season. Hopefully, it paid off, and you raised a lot of money! But do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is significant....
Why fundraising for medical research and advocacy organizations is different.

Why fundraising for medical research and advocacy organizations is different.

by Mike Montalto | Jan 26, 2026 | Medical Research and Advocacy, Nonprofit Technology

Few fundraising challenges are as complex or as inspiring as those faced by medical research and advocacy organizations. Why? Because you’re not just asking for donations. You’re asking people to believe in progress and possibility. Fundraising for these organizations...
How you can start recovering lapsed donors.

How you can start recovering lapsed donors.

by Mike Montalto | Jan 22, 2026 | Donor Retention, Donor Stewardship, Personalization

In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have than it is to acquire new ones. But the reality is, with so much on a fundraiser’s...
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