by Mike Montalto | Aug 2, 2018 | Fundraising, Integrated Marketing, Strategy
Have you ever sat down to write a fundraising appeal and immediately became overwhelmed by the amount of information that you wanted to tell your audience? Don’t fall into the trap! As fundraisers, our instincts will tell us to share the pressing need for...
by Mike Montalto | Jul 26, 2018 | Donor Stewardship, Fundraising, Strategy
Every story needs a hero. Without a strong protagonist, we would have no one to root for in our favorite movies, books, or in life. Everyone looks up to the hero; the model of selflessness, strength, and justice. In your organization’s storytelling efforts, you need...
by Mike Montalto | Jul 19, 2018 | Fundraising, Marketing, Strategy
In our last post, we introduced the concept of starting with why in your storytelling efforts. If you did not read it, we highly recommend doing so before continuing. In short, starting with your why will allow you to create clear, consistent, mission-centric...
by Mike Montalto | Jul 12, 2018 | Fundraising, Marketing, Strategy
The ability to tell a compelling story is crucial to successful communication for any organization. No matter what you do or how you do it, you need to tell your story in a meaningful way to build a connection with your audience. Let’s take a few minutes to really...
