by Mike Montalto | May 10, 2018 | Fundraising, Personalization, Variable Data
As a fundraiser, you probably already know why personalized content is much more effective for fundraising than a mass appeal strategy. And you also know that you will need a lot of information in an organized donor data base to make your content feel personal and...
by Mike Montalto | May 3, 2018 | Data + Analytics, Fundraising, Personalization
In order to communicate effectively with your donor base, you need to know at least a little bit about them. This means to create meaningful personalized materials, your organization will need to have at least some donor data on hand. The good news is that you only...
by Mike Montalto | Apr 26, 2018 | Fundraising, Personalization
Let’s imagine two scenarios and apply them to nonprofit fundraising. You are walking down a busy city street, where a disheveled looking person stands against a building. He solicits donations through mass appeal, asking each passer by the same question, “got any...
by Jade Lien | Oct 20, 2016 | Fundraising, Integrated Marketing, Marketing, Nonprofit Technology
Giving Tuesday, the social media darling and only global day of philanthropy, is just six weeks away. The highly anticipated online event has finally gained the traction necessary to have itself marked on most nonprofit fundraising calendars, however, that...
by Jade Lien | Jun 10, 2015 | Fundraising
Many nonprofits are wrapping up their spring appeals and fundraising events. All of that intense momentum has evened out, and now organizations are barreling head-first into the dog days of summer. The thought of coming up with a fundraising strategy this time of year...
