by Mike Montalto | Apr 27, 2023 | Marketing, Personalization, Strategy
As you know, effective fundraising is about engaging your audience with a message that feels personal and relevant. And using your data to segment your nonprofit’s audience allows you to speak more intimately with your supporters. A message that resonated with...
by Mike Montalto | Oct 14, 2021 | Donor Acquisition, Donor Retention, Personalization
You know that no two donors are the same. So why would you assume that your entire donor base wants to engage with your organization in the same way? Yet too many nonprofits fail to accommodate donor preferences in their outreach! If you want to build strong...