by Mike Montalto | Aug 21, 2025 | Giving Tuesday, Nonprofit Marketing
Don’t wait until the day before Thanksgiving to make sure you are squared away with your GivingTuesday campaign. Let’s be real. Your audience can tell the difference between a campaign thrown together at the last minute and one that was well thought out and...
by Mike Montalto | Aug 7, 2025 | Appeals, Integrated Marketing, Online Donations
As you know, fundraising takes patience. It’s a lot of work to reach potential donors, engage them, and encourage them to support you long-term. But that doesn’t mean you can’t raise more money now by making sure it’s easy to give. We often don’t see the results of...
by Mike Montalto | Jul 24, 2025 | Mobile Fundraising, Nonprofit Technology
Are you using text messages to engage your donors? On average, we check our phones 205 times a day. And 76 percent of us check our phones within five minutes of receiving a notification, according to the 2025 Mobile Usage Survey. Effective fundraising is all about...
by Mike Montalto | Jul 10, 2025 | Data + Analytics, News
Does it feel like you’re being asked to raise more money with fewer resources? You’re not alone. Fundraising teams are stretched thin, and development offices are challenged with shrinking budgets, leaner staff, and growing expectations. That’s why keeping...
by Mike Montalto | Jun 26, 2025 | Marketing, News, Strategy
Emails are still a critical piece of the fundraising puzzle. But how your messages reach donors is changing. Apple’s latest iOS updates are making inboxes smarter and more private. And that means fundraisers like you need to rethink how you measure success and connect...
