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Helping GivingTuesday donors make a bigger impact.

Helping GivingTuesday donors make a bigger impact.

by Mike Montalto | Oct 2, 2025 | Giving Tuesday, Nonprofit Marketing

We get it. GivingTuesday can feel overwhelming, especially when time and resources are already stretched thin. But the organizations that get the most out of it aren’t the ones with the flashiest campaigns. They’re the ones who help GivingTuesday donors make a...
The Metrics You’re Missing: Building reports that actually drive change.

The Metrics You’re Missing: Building reports that actually drive change.

by Mike Montalto | Sep 25, 2025 | Data + Analytics, Nonprofit Marketing

Intentionally focusing on data-driven communications can seem scary to many nonprofits. We’ve become accustomed to standard metric reports in the performance dashboards built into our donor management systems. And we’re comfortable doing things the way we’ve always...
Are you accommodating your donors’ preferences?

Are you accommodating your donors’ preferences?

by Mike Montalto | Sep 18, 2025 | Donor Acquisition, Personalization

You know no two donors are the same. So why would you assume your entire donor base wants to engage with your organization in the same way? Still, too many nonprofits fail to accommodate donor preferences in their outreach. If you want to build strong relationships...
Fall fundraising strategies for a successful year-end.

Fall fundraising strategies for a successful year-end.

by Mike Montalto | Sep 4, 2025 | Giving Tuesday, Nonprofit Marketing

You know the year-end fundraising season is going to come up fast again. And you probably already have some pieces of your campaign in place from last year. Maybe you’re reusing last year’s GivingTuesday copy, because it worked just fine. Everything is moving along...
It’s time to plan your GivingTuesday campaign.

It’s time to plan your GivingTuesday campaign.

by Mike Montalto | Aug 21, 2025 | Giving Tuesday, Nonprofit Marketing

Don’t wait until the day before Thanksgiving to make sure you are squared away with your GivingTuesday campaign. Let’s be real. Your audience can tell the difference between a campaign thrown together at the last minute and one that was well thought out and...
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