by Mike Montalto | Oct 30, 2025 | Nonprofit Marketing, Personalization, Storytelling
You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
by Mike Montalto | Oct 16, 2025 | Giving Tuesday, Nonprofit Marketing
The biggest day in fundraising can sneak up on you if you’re not thinking ahead. December 2 is going to come up fast. So, it’s time to prepare your GivingTuesday strategy before it’s too late. You know GivingTuesday is a major opportunity. After all, donors in the US...
by Mike Montalto | Oct 2, 2025 | Giving Tuesday, Nonprofit Marketing
We get it. GivingTuesday can feel overwhelming, especially when time and resources are already stretched thin. But the organizations that get the most out of it aren’t the ones with the flashiest campaigns. They’re the ones who help GivingTuesday donors make a...
by Mike Montalto | Sep 25, 2025 | Data + Analytics, Nonprofit Marketing
Intentionally focusing on data-driven communications can seem scary to many nonprofits. We’ve become accustomed to standard metric reports in the performance dashboards built into our donor management systems. And we’re comfortable doing things the way we’ve always...
by Mike Montalto | Sep 18, 2025 | Donor Acquisition, Personalization
You know no two donors are the same. So why would you assume your entire donor base wants to engage with your organization in the same way? Still, too many nonprofits fail to accommodate donor preferences in their outreach. If you want to build strong relationships...
