by Mike Montalto | Dec 18, 2025 | Donor Acquisition, Nonprofit Marketing
When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
by Mike Montalto | Dec 4, 2025 | Giving Tuesday, Nonprofit Marketing
Buckle up because you’re about to read some important advice! In short, you need to resist the urge to take your foot off the gas when the dust settles after GivingTuesday. We know. The last few weeks have been a whirlwind. And we’re not out of the weeds yet. After...
by Mike Montalto | Nov 20, 2025 | Donor Acquisition, Nonprofit Marketing
You’ve got a million things going on. You’re finalizing your year-end appeal, juggling internal deadlines, and maybe even preparing last-minute GivingTuesday emails. So, when you see a small dollar donation come in from a new donor, it’s understandable if it doesn’t...
by Mike Montalto | Nov 13, 2025 | Donor Retention, Nonprofit Marketing
As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any donor before you ask for support. After all, your at-risk donors will need to hear a very...
by Mike Montalto | Oct 30, 2025 | Nonprofit Marketing, Personalization, Storytelling
You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
