by Mike Montalto | Nov 13, 2025 | Donor Retention, Nonprofit Marketing
As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any donor before you ask for support. After all, your at-risk donors will need to hear a very...
by Mike Montalto | Oct 30, 2025 | Nonprofit Marketing, Personalization, Storytelling
You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
by Mike Montalto | Oct 16, 2025 | Giving Tuesday, Nonprofit Marketing
The biggest day in fundraising can sneak up on you if you’re not thinking ahead. December 2 is going to come up fast. So, it’s time to prepare your GivingTuesday strategy before it’s too late. You know GivingTuesday is a major opportunity. After all, donors in the US...
by Mike Montalto | Oct 2, 2025 | Giving Tuesday, Nonprofit Marketing
We get it. GivingTuesday can feel overwhelming, especially when time and resources are already stretched thin. But the organizations that get the most out of it aren’t the ones with the flashiest campaigns. They’re the ones who help GivingTuesday donors make a...
by Mike Montalto | Sep 25, 2025 | Data + Analytics, Nonprofit Marketing
Intentionally focusing on data-driven communications can seem scary to many nonprofits. We’ve become accustomed to standard metric reports in the performance dashboards built into our donor management systems. And we’re comfortable doing things the way we’ve always...
