by Mike Montalto | Mar 24, 2022 | Capital Campaigns, Integrated Marketing, Marketing
As fundraisers, we often pride ourselves on our ability to wear multiple hats, be adjustable, and pivot on the fly. But it’s better to be proactive than reactive, especially with big projects. So, it’s important to think ahead and build a strategic plan for your...
by Mike Montalto | Mar 17, 2022 | Data + Analytics, Fundraising, News
If you’re familiar with our blog, you know that data-driven fundraising is an essential part of our approach to nonprofit communications. And while it’s important to analyze your own donor data, it’s helpful to keep a finger on the pulse of the larger trends in our...
by Mike Montalto | Mar 10, 2022 | Appeals, E-mail, Online Donations
It’s never been more important for nonprofit professionals to be flexible and willing to pivot on the fly. The challenges of the COVID-19 pandemic reminded fundraisers why a digital-first fundraising strategy is so important in uncertain times. Nonprofits are facing...
by Mike Montalto | Feb 24, 2022 | Fundraising, Marketing, Personalization
One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor their gift of...
by Mike Montalto | Feb 3, 2022 | Branding, Capital Campaigns, Design
You want to make a good first impression when you’re launching a new fundraising initiative. And your capital campaign branding is the first step in helping your audience understand why this campaign is so important! What’s the first thing that comes to mind when you...
