by Mike Montalto | Aug 4, 2022 | Branding, Donor Retention, Nonprofit Marketing
Let’s face the facts. It doesn’t matter if your emails are technically sound and your print pieces and website are well designed and engaging if your nonprofit’s message doesn’t resonate with donors. When’s the last time you sat down and thought about how your...
by Mike Montalto | Jul 21, 2022 | E-mail, Integrated Marketing, Mail/Postal
As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your nonprofit’s mailing list is key to ensuring you’re engaging with donors effectively. Often, less is more. But many fundraisers hesitate to...
by Mike Montalto | Jul 7, 2022 | Data + Analytics, E-mail, Online Donations
So, your fundraising emails are getting a ton of opens and clicks. But once potential donors arrive at your online giving page, they disappear! Few things are more frustrating for nonprofits than putting so much work into an appeal, only to see users stop short of...
by Mike Montalto | Jun 9, 2022 | Data + Analytics, Fundraising, Online Donations
If you’ve read our blog before, you know a lot of our advice relies on your nonprofit’s ability to collect, store, and utilize strong data. It’s true, whether you are building targeted audiences, creating more personal communications, or developing...
by Mike Montalto | May 26, 2022 | Donor Acquisition, Donor Retention, Integrated Marketing
It’s no secret. Nonprofits raise more money when they acquire long-term donors who give again and again over time. Yet, many fundraisers still struggle with donor retention. And one of the main reasons is because they do not have a compelling new donor welcome kit....
