AMP’D ARCHIVES
As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any donor before you ask for support. After all, your at-risk donors will need to hear a very...
You probably have a lot of ways to keep your high-level major donors happy and ready to give. But is your nonprofit also taking steps to make the most of small dollar donations? As you know, the fundraising landscape is constantly evolving. And the number of smaller...
This isn’t one of those articles about the latest, greatest thing in fundraising. If you work at a nonprofit, you already know a donor survey is an important tool for gathering feedback on several aspects of your organization. Yet, only one in four organizations...
When nonprofit professionals think about donor acquisition, they're often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new donors...
If you work in fundraising, you know that effective communication is all about reaching the right people, with the right message, in the right way. But no two audiences are the same. And your independent school or university’s alumni want to hear a specific message...
Let’s face the facts. You can keep up with all the best practices and try every new trick in the book. But donors will still disconnect from your mission if you don’t have a strong foundation in place. Are you struggling to retain donors? Or do you find supporters...
The days when we would talk about millennials being the future are over. Older millennials are entering their 40s. The future is now, and you should have a specific plan to retain millennial donors after the appeal season. Did you know, according to Nonprofit Source,...
Let’s face the facts. It doesn’t matter if your emails are technically sound and your print pieces and website are well designed and engaging if your nonprofit’s message doesn’t resonate with donors. When’s the last time you sat down and thought about how your...
It’s no secret. Nonprofits raise more money when they acquire long-term donors who give again and again over time. Yet, many fundraisers still struggle with donor retention. And one of the main reasons is because they do not have a compelling new donor welcome kit....
We know you thanked every donor who gave during your year-end fundraising push. However, if your stewardship strategy was one and done, you’re going to have a hard time trying to retain donors. Donor retention is top of mind for fundraising professionals during the...