AMP’D ARCHIVES
There are few worse feelings than being asked to give again and again without some fresh air. I think we’ve all suffered through one of those long “are we there yet, are we there yet?” road trips. Now, imagine that feeling, except you’re being asked to give your...
It feels good to be appreciated. Deep down, even the humblest individuals want to be acknowledged for doing something good. This is why it is so important to thank your donors. They made a selfless contribution to your organization, without expecting anything in...
Donor retention risks becoming nothing more than a buzzword in fundraising circles. Everyone talks about retention – not nearly enough do something about it. If you want to join those doing something about it, welcome to the club! You’re about to raise more money and...
Every story needs a hero. Without a strong protagonist, we would have no one to root for in our favorite movies, books, or in life. Everyone looks up to the hero; the model of selflessness, strength, and justice. In your organization’s storytelling efforts, you need...
Somewhere in the space between the general pool of low to moderately consistent donors and major gifts, a group of valuable individuals classified as mid-level donors exists within your organization's base of support. Bridging the gap between the low and high end...
Donor fatigue, a familiar phrase in the fundraising world, as a concept essentially means that donors (or prospects) get tired or burned out from over-solicitation. While the derivation of the expression may be relatively unknown, it's typically cited by the higher...
Last week we discussed how a change in your approach to storytelling can improve the quality and efficacy of communications with your constituency. While the items in Part One focus on a shift in behavior and thinking, this concluding post will outline tactical ways...
Stories are a huge part of nonprofit communications, and not without reason. Whether it's fundraising, general marketing, or face to face interactions; an organization's story is what moves the individual on the receiving end of the communication to a desired action....
Fundraising organizations tend to struggle with two things when it comes to their communications: over soliciting and over-sending. The result of sending out appeals and communicating too much is audience disenchantment. There are a lot of things that fundraisers and...
When it comes to fundraising—particularly in the higher education space—it's hard to make a connection, let alone choose the right channel with which to make said connection. Colleges tend to opt for direct mail, which works for some, but for their alumni (especially...