If you’re like other fundraisers, you’re always looking for the next big thing. It’s important to stay on the cutting-edge if you want to raise more money so your nonprofit can achieve its goals and further its mission. The fundraising landscape is evolving at a rapid...
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Four Fascinating Fundraising Metrics That Go Beyond ROI
As a fundraiser, I’m sure you’ve had this experience. You come up with a great new way for your organization to raise more money. Then, you pitch your plan to your nonprofit’s leadership and they undoubtedly ask, what’s the potential ROI? Of course, your nonprofit’s...
The Five Fundamental Pages of a Campaign Microsite
Providing a thorough, engaging, and user-friendly experience for online donors is a must for modern fundraisers. After all, your website is the online home for all your regular initiatives and a platform to broadcast why your work is so important. But a separate...
9 Easy Ways to Extend the Donor Communications Lifecycle
There are few worse feelings than being asked to give again and again without some fresh air. I think we’ve all suffered through one of those long “are we there yet, are we there yet?” road trips. Now, imagine that feeling, except you’re being asked to give your...
Planning Communications for Your Next Fundraising Event
As fundraisers, there are always a few days we have circled on our calendar. We count down the days until Giving Tuesday and to the end of our fiscal/calendar year. But the most exciting day of the year is probably your big fundraising event. Everyone in your...
Get to Know Action Graphics’ New Art Director
We recently sat down for a Q&A with our new Art Director, Barbara Wertheim. Barbara told us a bit about herself, her past experiences working with nonprofits, and what made her want to join the Action Graphics team. During her 25 plus years of experience in...
Five Little Things that Make a Big Difference in Your Emails
You don’t need us to tell you how hard it can be to get your nonprofit’s email campaign to stand out in an over-crowded world. The average office worker in the United States receives 121 emails per day. Almost half of those are considered spam. It’s important to...
Three Ways to Open the Door for Charitable Millennials
We’re not the only ones who have called millennials the activist generation. In fact, an article in Forbes claimed that millennials will become the most generous generation in history. It’s known that people become more generous with age, and 84 percent of millennials...
Two Quick Tips for Fundraising at the End of the Fiscal Year
The days are getting longer. The weather is getting warmer. And the end of the school year is just around the corner. While the kids, teachers, and parents have their eyes set on a fun-filled summer, development professionals are focused on one thing, their end of...
5 Can’t Miss Strategies Proven to Enhance Your Appeals
We’ve said it before, and we’ll say it again. The fundraising landscape is not the same as it was five years ago. Despite that, we still see many nonprofits using their same appeal strategy, hoping for different results. As part of our ongoing mission to help...