AMP’D ARCHIVES
Somewhere in the space between the general pool of low to moderately consistent donors and major gifts, a group of valuable individuals classified as mid-level donors exists within your organization's base of support. Bridging the gap between the low and high end...
We're in the midst of the end of year appeal season. If you're in fundraising, that means right now your organization is going big. Whether solicitation mailings are well planned and stick to a schedule or are in the fly-by-night category, it's what will happen after...
Giving Tuesday, the social media darling and only global day of philanthropy, is just six weeks away. The highly anticipated online event has finally gained the traction necessary to have itself marked on most nonprofit fundraising calendars, however, that doesn't...
September marks the beginning of the school year, and educational institutions are swarmed with incoming students and a host of new challenges. Each new class brings new pupils as well as their parents and family members. Why is that significant? Because for...
From emails to texts to social media, it's easy to think that non-digital forms of communication are ineffective or passé. But while digital marketing has its advantages, traditional mediums like direct mail continue to have demonstrable staying power....
Summer often marks the beginning of the fiscal year for many nonprofits and fundraising organizations; and while it's a great time to break creative boundaries and reflect, some organizations are facing more serious challenges. The not-so-bright side of entering a new...
Integrated marketing, while typically utilized in the for-profit world, isn't relegated to that sector alone. Many nonprofits use integrated strategies to communicate with their constituency throughout the year for appeals, stewardship, and general awareness or...
These days, there's no denying the power of video when it comes to marketing and communications. The lure of moving visual content is hard to ignore, probably because our brains process nonverbal messaging 60,000 times faster than text-based communications. If you...
How do you scare the living daylights out of a development director in two words? Just say sponsorship journal. Why do we do it? Often the most time consuming yet easiest to back-burner, sponsorship journals are a huge part of special events. While...
Special events are important, because for many they're the central component of annual fundraising. While all hands are on deck for several months around the big day, the individual (or small team of individuals) wearing the Development hat are charged with multiple...