AMP’D ARCHIVES
You make a significant investment in pulling people into the sales funnel, so keep the conversation percolating until they are ready to buy. Retargeting makes the most of your investment in print marketing and is a key component of any lead nurturing strategy. Whether...
Giving Tuesday, the social media darling and only global day of philanthropy, is just six weeks away. The highly anticipated online event has finally gained the traction necessary to have itself marked on most nonprofit fundraising calendars, however, that doesn't...
September marks the beginning of the school year, and educational institutions are swarmed with incoming students and a host of new challenges. Each new class brings new pupils as well as their parents and family members. Why is that significant? Because for...
Integrated marketing is no longer reserved for the large corporation. In fact, this tactic has become common practice for nonprofits looking to optimize limited marketing budgets. Instead of trying to capture as many fish as possible in the largest pond one can find,...
Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of...
Communications for non-profits and similar organizations (like independent schools or higher ed, for example) typically fall into two baskets: fundraising appeals or event promotion. A huge amount of time is spent figuring out the best ways to ask for money in...
Integrated marketing, while typically utilized in the for-profit world, isn't relegated to that sector alone. Many nonprofits use integrated strategies to communicate with their constituency throughout the year for appeals, stewardship, and general awareness or...
Over the last year on our blog we've made the case for good stories, great visuals, and strong data. When these things come together, inspiration is born. Infographics represent a unique cross-section of these materials, which are essential to all nonprofit...
These days, there's no denying the power of video when it comes to marketing and communications. The lure of moving visual content is hard to ignore, probably because our brains process nonverbal messaging 60,000 times faster than text-based communications. If you...
According to eMarketer, U.S. video ad spending will nearly double from $7.7 billion this year to $14.4 billion in 2019. This growth is being largely fueled by mobile video, which is forecast to increase 50% in 2016 and 30% in 2017. Video is a critical...