AMP’D ARCHIVES
Is direct mail fundraising dead? Of course not! Yes, digital strategies dominate the conversation these days. And it’s no wonder they’re at the forefront of fundraising, considering the huge role emails, text messages, and social media play in today’s world. It wasn’t...
Ready for an exercise? Don’t worry, you don’t need to get out of your chair! Just grab a copy of your latest appeal letter, black and red pens, and a highlighter. Then, read on when you’re ready to get started. … ready? Alright! Take the caps off or unclick your pens...
When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But what about color in the messaging itself? Here are some highly effective and often overlooked ways that color can be used, not just in your...
Everyday our inboxes are bombarded with postcards, flyers, statements and magazines we can’t recall ever subscribing to. How can companies ensure that your meaningful mail actually stands out against the flurry of mostly irrelevant content and is taken...
It would be great to skip the preamble and just say "yes," but this argument requires a slight explanation considering how many e-communication devotees are out there today. The funny thing about digital-only fanatics is that at one point, direct mail and...
How do you scare the living daylights out of a development director in two words? Just say sponsorship journal. Why do we do it? Often the most time consuming yet easiest to back-burner, sponsorship journals are a huge part of special events. While...
For many organizations, hosting a special event is a regular fundraising activity and like any fundraising initiative, it's important to have a plan before diving in and promoting the heck out of it. Would you do that for an end of year appeal campaign? Didn't...
On our blog we talk a lot about ways to increase the value of your communications, whether from a strategic perspective when it comes to planning or from the technical and execution end of the spectrum. This month we've discussed the many ways to boost the impact of...
For a lot of organizations, the design of printed materials often comes from within your shop as opposed to an agency or firm ... and there's nothing wrong with that. Having an in-house designer can be a great asset that helps save some money, but what happens when...
When it comes to organizational communications, the work is never really over. But unlike appeal season, work and projects at the beginning of the new year are a bit more spread out allowing for more time to experiment with your creativity. With special...