by Mike Montalto | Oct 11, 2018 | Fundraising, Social Media, Strategy
So, you’ve built an integrated strategy to promote your nonprofit’s upcoming fundraising event. You planned months ahead, so you could reach attendees and sponsors with multiple targeted messages. Don’t throw that work away by not having a plan to captivate your...
by Mike Montalto | Oct 4, 2018 | Integrated Marketing, Personalization, Strategy
We’ve talked a lot about tailoring your message to fit specific audiences in our past blog posts. By now, you’re probably a pro at creating personalized communications for different segments of your donor base. While your donors may have several unique traits, the...
by Mike Montalto | Sep 27, 2018 | Fundraising, Integrated Marketing, Strategy
Imagine walking in the day of your fundraising event and knowing any revenue generated was icing on the cake. The idea is to pay for all of your upfront expenses, like hall rentals, food, and entertainment with contributions collected from your event sponsors well in...
by Mike Montalto | Aug 16, 2018 | Donor Stewardship, Fundraising, Personalization
It feels good to be appreciated. Deep down, even the humblest individuals want to be acknowledged for doing something good. This is why it is so important to thank your donors. They made a selfless contribution to your organization, without expecting anything in...
by Mike Montalto | Aug 9, 2018 | Donor Stewardship, Fundraising, Strategy
Donor retention risks becoming nothing more than a buzzword in fundraising circles. Everyone talks about retention – not nearly enough do something about it. If you want to join those doing something about it, welcome to the club! You’re about to raise more money and...
