by Mike Montalto | Dec 5, 2024 | Donor Retention, Donor Stewardship, Nonprofit Marketing
Doesn’t it feel good to be thanked and acknowledged for a job well done? Everyone wants to feel validated and appreciated. And that’s why building better thank you’s is such an important part of fundraising. It starts with a plan to steward each gift and make every...
by Mike Montalto | Nov 2, 2023 | Fundraising, Integrated Marketing, Marketing
Some things just make you smile. We love that organizations of all kinds are striving to be more inclusive. And many nonprofits are looking for ways to improve their ADA compliance and include more people in their activities. According to the US Department of Labor,...
by Mike Montalto | Apr 27, 2023 | Marketing, Personalization, Strategy
As you know, effective fundraising is about engaging your audience with a message that feels personal and relevant. And using your data to segment your nonprofit’s audience allows you to speak more intimately with your supporters. A message that resonated with...
by Mike Montalto | Feb 9, 2023 | Donor Retention, Donor Stewardship, Nonprofit Marketing
If you gather a group of nonprofit professionals and ask what their biggest challenges are, many will say they are struggling to retain donors. It’s no secret. Long-term, repeat donors help you raise more money. The average donor retention rate hovers between 40 and...
by Mike Montalto | Sep 22, 2022 | Integrated Marketing, Nonprofit Marketing, Strategy
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...