by Mike Montalto | Apr 27, 2023 | Marketing, Personalization, Strategy
As you know, effective fundraising is about engaging your audience with a message that feels personal and relevant. And using your data to segment your nonprofit’s audience allows you to speak more intimately with your supporters. A message that resonated with...
by Mike Montalto | Feb 9, 2023 | Donor Retention, Donor Stewardship, Nonprofit Marketing
If you gather a group of nonprofit professionals and ask what their biggest challenges are, many will say they are struggling to retain donors. It’s no secret. Long-term, repeat donors help you raise more money. The average donor retention rate hovers between 40 and...
by Mike Montalto | Dec 15, 2022 | Donor Retention, Donor Stewardship, Nonprofit Marketing
Doesn’t it feel good to be thanked and acknowledged for a job well done? Everyone wants to feel validated and appreciated. And that’s why building better thank you’s is such an important part of fundraising! It starts with a plan to steward each gift and make every...
by Mike Montalto | Sep 22, 2022 | Integrated Marketing, Nonprofit Marketing, Strategy
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
by Mike Montalto | Jun 23, 2022 | Donor Stewardship, Fundraising, Marketing
There is one common goal among anyone who has ever engaged with your organization. Whether someone donates money, volunteers their time, joins your staff, or serves on your board of directors, it’s because they want to do their part in furthering your nonprofit’s...
