by Mike Montalto | Jun 22, 2023 | Design, Nonprofit Marketing, Nonprofit Technology
Deciding to do something different can be a challenge. And admitting that you can get better results with a little outside help is not always easy. Have you decided it’s time to do something different? And have you identified an ideal partner that can bring the...
by Mike Montalto | May 25, 2023 | Data + Analytics, E-mail, Nonprofit Marketing
You don’t need us to tell you it’s a good idea to A/B test your nonprofit’s communications. But when you’re hitting your fundraising goals, and things are good, it can become a little too tempting to maintain the status quo. But you should always be looking for ways...
by Mike Montalto | May 11, 2023 | Donor Acquisition, Donor Retention, Donor Stewardship
You probably have a lot of ways to keep your high-level major donors happy and ready to give. But is your nonprofit also taking steps to make the most of small dollar donations? As you know, the fundraising landscape is constantly evolving. And the number of smaller...
by Mike Montalto | Oct 6, 2022 | Appeals, Integrated Marketing, Nonprofit Marketing
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
by Mike Montalto | Sep 22, 2022 | Integrated Marketing, Nonprofit Marketing, Strategy
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
