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A little outside help can do big things for your fundraising.

A little outside help can do big things for your fundraising.

by Mike Montalto | Jun 22, 2023 | Design, Nonprofit Marketing, Nonprofit Technology

Deciding to do something different can be a challenge. And admitting that you can get better results with a little outside help is not always easy. Have you decided it’s time to do something different? And have you identified an ideal partner that can bring the...
How an A/B test keeps your fundraising on track.

How an A/B test keeps your fundraising on track.

by Mike Montalto | May 25, 2023 | Data + Analytics, E-mail, Nonprofit Marketing

You don’t need us to tell you it’s a good idea to A/B test your nonprofit’s communications. But when you’re hitting your fundraising goals, and things are good, it can become a little too tempting to maintain the status quo. But you should always be looking for ways...
Maximizing the value of small dollar donations.

Maximizing the value of small dollar donations.

by Mike Montalto | May 11, 2023 | Donor Acquisition, Donor Retention, Donor Stewardship

You probably have a lot of ways to keep your high-level major donors happy and ready to give. But is your nonprofit also taking steps to make the most of small dollar donations? As you know, the fundraising landscape is constantly evolving. And the number of smaller...
How to rise above the noise.

How to rise above the noise.

by Mike Montalto | Oct 6, 2022 | Appeals, Integrated Marketing, Nonprofit Marketing

There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
Are you going surround sound with your communications?

Are you going surround sound with your communications?

by Mike Montalto | Sep 22, 2022 | Integrated Marketing, Nonprofit Marketing, Strategy

Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
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