by Mike Montalto | Oct 6, 2022 | Appeals, Integrated Marketing, Nonprofit Marketing
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
by Mike Montalto | Sep 22, 2022 | Giving Tuesday, Integrated Marketing, Nonprofit Marketing
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
by Mike Montalto | Dec 23, 2021 | Data + Analytics, Fundraising, Strategy
Are you overwhelmed by all the creative ways nonprofits use donor data? If so, this blog post is for you! It’s no secret. A data-driven strategy is crucial to your nonprofit’s fundraising success. But it takes a lot of work to rise above the noise with personalized...
by Mike Montalto | Oct 28, 2021 | Donor Acquisition, Donor Retention, Donor Stewardship
If you work at a nonprofit, you probably spend a lot of time building relationships with your donors. And you probably have a lot of ways to keep your high-level major donors happy and ready to give. But is your nonprofit also taking steps to make the most of small...
by Mike Montalto | Jul 29, 2021 | Fundraising, Marketing, Strategy
Some things just make you smile. We love that organizations of all kinds are striving to be more inclusive. And many nonprofits are looking for ways to improve their ADA compliance and include more people in their activities. According to the US Department of Labor,...
