by Mike Montalto | Feb 7, 2019 | Fundraising, Marketing, News
We recently sat down for a Q&A with our new Development Strategist, Amy Boroff. Amy shared a bit about her experience and what excites her about joining the Action team. She also offered some advice for nonprofits looking to advance their communications. During...
by Mike Montalto | Jan 24, 2019 | Fundraising, News, Nonprofit Technology
Fundraising is about much more than raising money. In fact, raising money wouldn’t be possible if your donor base didn’t fully understand why your organization exists and how you achieve your goals. We’ve stressed the first step is for nonprofits to build...
by Mike Montalto | Oct 11, 2018 | Fundraising, Social Media, Strategy
So, you’ve built an integrated strategy to promote your nonprofit’s upcoming fundraising event. You planned months ahead, so you could reach attendees and sponsors with multiple targeted messages. Don’t throw that work away by not having a plan to captivate your...
by Mike Montalto | Oct 4, 2018 | Integrated Marketing, Personalization, Strategy
We’ve talked a lot about tailoring your message to fit specific audiences in our past blog posts. By now, you’re probably a pro at creating personalized communications for different segments of your donor base. While your donors may have several unique traits, the...
by Mike Montalto | Sep 27, 2018 | Fundraising, Integrated Marketing, Strategy
Imagine walking in the day of your fundraising event and knowing any revenue generated was icing on the cake. The idea is to pay for all of your upfront expenses, like hall rentals, food, and entertainment with contributions collected from your event sponsors well in...
