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Getting prepared for the year-end fundraising season.

Getting prepared for the year-end fundraising season.

by Mike Montalto | Sep 7, 2023 | Appeals, Integrated Marketing, Nonprofit Marketing

This isn’t your first rodeo. If you’ve worked in nonprofit development for any amount of time, you know we’re coming up on the busiest and most critical time of year. So, are you feeling prepared for the year-end fundraising season? We hope so! Because you’re almost...
4 ways nonprofits use data to optimize email outreach.

4 ways nonprofits use data to optimize email outreach.

by Mike Montalto | Jun 15, 2023 | Data + Analytics, E-mail, Personalization

You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to...
How to evaluate your fundraising efficacy.

How to evaluate your fundraising efficacy.

by Mike Montalto | Dec 29, 2022 | Data + Analytics, Nonprofit Marketing, Strategy

Do you feel like your development team is being asked to do more with less? It’s always important to get the most out of your efforts. And improving your fundraising efficacy is critical when budgets are stretched thin! So, what are the key areas to look at when...
Are you going surround sound with your communications?

Are you going surround sound with your communications?

by Mike Montalto | Sep 22, 2022 | Integrated Marketing, Nonprofit Marketing, Strategy

Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
Can you be more strategic with your mailing list?

Can you be more strategic with your mailing list?

by Mike Montalto | Jul 21, 2022 | E-mail, Integrated Marketing, Mail/Postal

As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your nonprofit’s mailing list is key to ensuring you’re engaging with donors effectively. Often, less is more. But many fundraisers hesitate to...
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