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Using your nonprofit’s data to optimize email outreach.

Using your nonprofit’s data to optimize email outreach.

by Mike Montalto | Apr 21, 2022 | Data + Analytics, E-mail, Personalization

You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to...
Are you keeping good data hygiene?

Are you keeping good data hygiene?

by Mike Montalto | Mar 3, 2022 | Data + Analytics, Fundraising, Marketing

Good hygiene is a must, wouldn’t you agree? No, we’re not talking about showering regularly and putting on deodorant. This is a fundraising blog! We’re talking about your nonprofit’s data hygiene. As a fundraiser, you know the importance of strong donor...
The secret of building relationships with major donors.

The secret of building relationships with major donors.

by Mike Montalto | Sep 9, 2021 | Fundraising, Guest Blogs, Strategy

Guest Blog: How to cultivate major donors with the 5-3-1 principle. Have you ever found yourself feeling like you should be doing more to build relationships with major donors? You’re not alone! In fact, there are countless other fundraisers who find themselves in the...
The do’s and don’ts of going surround sound.

The do’s and don’ts of going surround sound.

by Mike Montalto | Jun 17, 2021 | Fundraising, Integrated Marketing, Print

Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all of these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break...
Being more strategic with your nonprofit’s mailing list.

Being more strategic with your nonprofit’s mailing list.

by Mike Montalto | May 27, 2021 | Fundraising, Mail/Postal, Strategy

As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your direct mail list is key to ensuring you are stewarding your donations effectively. Often, less is more. But many fundraisers hesitate to go...
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