by Mike Montalto | Apr 21, 2022 | Data + Analytics, E-mail, Personalization
You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to...
by Mike Montalto | Mar 3, 2022 | Data + Analytics, Fundraising, Marketing
Good hygiene is a must, wouldn’t you agree? No, we’re not talking about showering regularly and putting on deodorant. This is a fundraising blog! We’re talking about your nonprofit’s data hygiene. As a fundraiser, you know the importance of strong donor...
by Mike Montalto | Sep 9, 2021 | Fundraising, Guest Blogs, Strategy
Guest Blog: How to cultivate major donors with the 5-3-1 principle. Have you ever found yourself feeling like you should be doing more to build relationships with major donors? You’re not alone! In fact, there are countless other fundraisers who find themselves in the...
by Mike Montalto | Jun 17, 2021 | Fundraising, Integrated Marketing, Print
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all of these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break...
by Mike Montalto | May 27, 2021 | Fundraising, Mail/Postal, Strategy
As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your direct mail list is key to ensuring you are stewarding your donations effectively. Often, less is more. But many fundraisers hesitate to go...
