by Mike Montalto | Aug 9, 2018 | Donor Stewardship, Fundraising, Strategy
Donor retention risks becoming nothing more than a buzzword in fundraising circles. Everyone talks about retention – not nearly enough do something about it. If you want to join those doing something about it, welcome to the club! You’re about to raise more money and...
by Mike Montalto | Aug 2, 2018 | Fundraising, Integrated Marketing, Strategy
Have you ever sat down to write a fundraising appeal and immediately became overwhelmed by the amount of information that you wanted to tell your audience? Don’t fall into the trap! As fundraisers, our instincts will tell us to share the pressing need for...
by Mike Montalto | Jul 19, 2018 | Fundraising, Marketing, Strategy
In our last post, we introduced the concept of starting with why in your storytelling efforts. If you did not read it, we highly recommend doing so before continuing. In short, starting with your why will allow you to create clear, consistent, mission-centric...
by Mike Montalto | May 24, 2018 | Digital, Fundraising, Personalization
In our last post, we discussed how to apply personalization methods to print materials and direct mail through variable data printing. In that article, we hinted at how targeted direct mail can accompany digital strategies. This post will focus on applying...
by Mike Montalto | May 17, 2018 | Fundraising, Mail/Postal, Personalization
We’ve talked a lot about how personalizing communication materials helps nonprofits build relationships with their donors. Now that we’ve touched on why your organization needs to personalize communications, general strategies for implementing versioned and variable...
