by Mike Montalto | Mar 27, 2025 | Data + Analytics
You know donors are more willing to engage when they receive individualized communications that bring them closer to your mission, work, and organization. And it’s no secret that data-driven personalization strategies are still some of the most effective ways to...
by Mike Montalto | Oct 26, 2023 | Donor Acquisition, Donor Retention, Personalization
You know no two donors are the same. So why would you assume your entire donor base wants to engage with your organization in the same way? Still, too many nonprofits fail to accommodate donor preferences in their outreach! If you want to build strong relationships...
by Mike Montalto | Apr 1, 2021 | Fundraising, Marketing, Personalization
You already know nonprofits that personalize communications engage better with their audience and raise more money for their cause. Yet 79 percent of fundraising emails still don’t address recipients by name, according to Nonprofits Source. Organizations that are...
by Mike Montalto | Aug 8, 2019 | Donor Stewardship, Fundraising, Strategy
There are few worse feelings than being asked to give again and again without some fresh air. I think we’ve all suffered through one of those long “are we there yet, are we there yet?” road trips. Now, imagine that feeling, except you’re being asked to give your...
by Mike Montalto | Aug 16, 2018 | Donor Stewardship, Fundraising, Personalization
It feels good to be appreciated. Deep down, even the humblest individuals want to be acknowledged for doing something good. This is why it is so important to thank your donors. They made a selfless contribution to your organization, without expecting anything in...
