by Mike Montalto | Jul 19, 2018 | Fundraising, Marketing, Strategy
In our last post, we introduced the concept of starting with why in your storytelling efforts. If you did not read it, we highly recommend doing so before continuing. In short, starting with your why will allow you to create clear, consistent, mission-centric...
by Mike Montalto | Jul 12, 2018 | Fundraising, Marketing, Strategy
The ability to tell a compelling story is crucial to successful communication for any organization. No matter what you do or how you do it, you need to tell your story in a meaningful way to build a connection with your audience. Let’s take a few minutes to really...
by Mike Montalto | Jun 21, 2018 | Data + Analytics, Integrated Marketing, Personalization
By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We’ve laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure....
by Mike Montalto | Jun 14, 2018 | Data + Analytics, Nonprofit Technology, Variable Data
Anytime an innovative technology rises to prominence, there’s a feeling out process while positive aspects are weighed against the negative. Given that online data collection is still relatively new, you could consider data security in this exploratory stage. As...
by Mike Montalto | May 31, 2018 | Data + Analytics, Fundraising, Integrated Marketing
Data, Data, Data. It seems we just can’t avoid hearing about it these days. Recent events like the implementation of the GDPR in Europe, and the exposure of Facebook’s data mining practices have brought attention to how powerful data truly is. However, the best...
