You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to M+R...
AMP’D ARCHIVES
Simple strategies to amplifi your nonprofit’s next email campaign.
You don’t need us to tell you how hard it can be to rise above the noise with your nonprofit’s email campaign. The average office worker in the United States receives 121 emails per day. And almost half of those are considered spam. If you want to raise more money,...
Direct mail fundraising can help you go surround sound.
Is direct mail fundraising dead? Of course not! Yes, digital strategies dominate the conversation these days. And it’s no wonder they’re at the forefront of fundraising, considering the huge role emails, text messages, and social media play in today’s world. It wasn’t...
The essential elements of every engaging email.
A donor’s inbox is a noisy place. And nonprofits raise an average of just $17 for every 1,000 fundraising emails they send, according to Nonprofits Source. We don’t think that’s good enough! Digital strategies are at the forefront of every modern fundraising plan. And...
How an A/B test keeps your fundraising on track.
You don’t need us to tell you it’s a good idea to A/B test your nonprofit’s communications. But when you’re hitting your fundraising goals, and things are good, it can become a little too tempting to maintain the status quo. But you should always be looking for ways...
What’s happening to your email open rate?
Don’t press the panic button! We warned you this was coming. But we understand why you’d be concerned when you see such drastic fluctuations in your email open rate! Remember, Apple Mail’s privacy protection feature was rolled out as part of iOS 15 on September 20,...
Can you be more strategic with your mailing list?
As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your nonprofit’s mailing list is key to ensuring you’re engaging with donors effectively. Often, less is more. But many fundraisers hesitate to...
Can you improve your donor conversion rate?
So, your fundraising emails are getting a ton of opens and clicks. But once potential donors arrive at your online giving page, they disappear! Few things are more frustrating for nonprofits than putting so much work into an appeal, only to see users stop short of...
Using a digital-first fundraising strategy for your spring appeal.
It’s never been more important for nonprofit professionals to be flexible and willing to pivot on the fly. The challenges of the COVID-19 pandemic reminded fundraisers why a digital-first fundraising strategy is so important in uncertain times. Nonprofits are facing...
Why aren’t donors engaging with your emails?
Inboxes are a noisy place. And nonprofits are sending more emails than ever. So how do you rise above the noise and stand out in a donor’s crowded inbox and get donors engaging with your emails? Jesse Park, amplifi’s President and Head of Strategy, joined Qgiv as a...